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Customer Activation Manager On Trade (home based)
View: 164
Update day: 04-04-2024
Category: Marketing / PR Sales
Industry: Beverage Manufacturing
Position: Mid-Senior level
Job type: Full-time
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Job content
Job DescriptionAbout usDiageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.About The RoleThe Customer Activation team works closely with our key account and sales team to understand the needs of customers, shoppers and guests, as well as working closely with our brand teams in order to follow brand strategies. In this role, you will sit right at the heart of business collaborating with internal and external partners ensure they have all the insights, growth drivers and tools they need to deliver stellar execution of Diageo’s commercial plan to shift consumer and shopper behavior to achieve Diageo’s financial and market share ambition. You can demonstrate your strategic competence in a dynamic environment. If you are looking for a commercial role with significant business impact, this one is for you!Responsibilities Include But Are Not Limited To The Following- Understand customer and brand needs by channel to pinpoint the activation priorities that deliver the greatest impact
- Build the activation plans around the shopper marketing activities by channel by programme and activity fostering into the one commercial plan
- Guide the sales force briefing of the commercial calendar ensuring the team is fully equipped to win with the provision and selling tools and assets in line with customer activation timings
- Ensure robust M&E is in place to develop comprehensive understanding of behaviour change and corresponding drivers of financial performance
- A&P planning and monitoring
- Lead, manage and develop a set of external partners
- 5+ years’ experience in FMCG business, in Sales, Customer, Trade, Shopper Marketing
- Knowledge of Swiss On-Trade market and hospitality industry
- Passion for creating experiences for customers and consumers
- Problem solver and teammate who can deal with ambiguity and adapt quickly
- Experienced in handling several brands at the same time
- Fluent in German and English, French is a plus
- An inclusive company culture that puts employees and their development first
- A competitive salary with bonus and many benefits
- 25 days of vacation
- An industry-leading parental leave policy
- Flexible working arrangements that suit your lifestyle
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Deadline: 19-05-2024
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