ED, Marketing Automation (CH/USA)

Job content

Job Description

Your Responsibilities:

Bringing life-changing medicines to millions of people, Novartis sits at the intersection of cutting-edge medical science and innovative digital technology. As a global company, the resources and opportunities for growth and development are plentiful including global and local cross functional careers, a di-verse learning suite of thousands of programs & an in-house marketplace for rotations & project work. With strong medicines pipeline our current transformation will not just deliver growth for our business but continue to allow us to bring innovative medicines to patients quickly

Novartis ambition is to be a recognized leader in customer experience and engagement (CE&E). The CE&E IMI team endeavors to design and deliver intentional, impactful, and connected customer experiences for HCPs and patients through integrated engagements and solutions.

As Executive Director, Marketing Automation, you will be responsible for planning marketing automation strategies that will enhance the brand experience and collaborating with Marketing, Field Force, Operations, and Technology enable customer engagement to achieve marketing objectives. This role reports directly to the Head, MarTech Platforms, CE&E, and oversees a team of three: Content Supply Chain, Field Force Enablement, and Sales Force Marketing Cloud.

In this role, you will be responsible for managing the marketing automation platforms and capabilities for IMI including digital asset management, marketing resource management (productivity and MLR work-flow), CRM, field events, and Sales Force Marketing Cloud, partnering with enterprise IT product owners. Working closely with designers, developers, and project managers this role will manage / plan, implement, and scale all marketing automation platforms/products with operational clarity. This role requires a candidate with excellent analytical, process, and communication skills as you’ll be working with a team to interpret technical, data, business requirements with functional and market partners.

The successful candidate be fluent in strategy and operational planning by blending creative, technical and analytical skills to integrate and enhance our medical and commercial customer experience through enabling internal and external marketing automation.

This role can either be based in Basel, Switzerland and/or New Jersey, USA. Distant working agreements may be offered in these locations based on local employment and/or company guidelines. As a result, the relocation or sponsoring from the US to Switzerland or vice versa will not be offered.

Within the US, the ideal location for this role is New Jersey, but remote work may be possible (there may be some restrictions based on legal entity). Please note that this role would not provide relocation. If an associate is remote, all home office expenses and any travel/lodging to specific New Jersey sites for periodic live meetings will be at the employee’s expense. The expectation of working hours and travel (domestic and/or international) will be defined by the hiring manager. This position may require a certain amount of travel.

Your responsibilities include, but not limited to:

• Manage a team of three in the oversight and evolution of Content Supply Chain, Field Force Enablement, and Sales Force Marketing Cloud systems and related workflows to support the marketing automation of the customer lifecycle for IMI.
• Develop, deliver, and maintain internal and external facing marketing automation solutions that enable best in class user and productivity. Support day-to-day operations by developing scalable processes and ensuring that best practices are maintained. Critical to success is the ability to under-stand and optimize the movement of data across these systems.
• Ensure feedback loop with Marketing, Sales, Analytics, and Technology stakeholders to understand goals and gaps, and develop new engagement strategies that advance goals.
• Partner with enterprise IT and US product owners to fully leverage our marketing automation plat-forms, tools and capabilities; ensure adoption, utilization, and change management across all markets ex. US.
• Define KPIs and metrics in complexity reduction, improved customer experience delivery, speed to market
• Evangelize and elevate the role of marketing automation to fuel customer experience excellence. To achieve this, the ED role will support and guide the:
• Director, Content Supply Chain Platforms in Digital Asset Management and FUSE (Aprimo workflow tool for MLR and production) to enable 80% reuse / adaptation of creative assets at scale, and on time
• Director, Field Enablement Platforms in CRM marketing automation, enhancements, and demand planning (Veeva), as well as developing a unified event platform model and plan
• Director, Sales Force Marketing Cloud (SFMC) in upsizing and upskilling the IMI org in marketing automation of email, targeting / retargeting, and predictive content modeling for email and website; identify new features and opportunities to propel our marketing efforts
• Work with team to define KPIs, reporting, and analysing marketing automation performance. Create recommendations to improve platforms, process, and capabilities
• Create and manage overarching marketing automation process in line with Global Risk, Privacy, and Compliance processes aligned with IT current processes and SOPs
• Develop strong above-country interface and partnership with DD & IT (Data and Digital & Information Technology) for above including ROI, resource, and investment forecasts; partner with IT and CE&E Operations to ensure resource and investment forecast, budget, and spend.
• Develop internal communication and change management plan to clarify roles, responsibilities, and integrated planning / progress, partnering across IT / SMEs, business leads, markets and key stake-holders. Ensure clarity in ways of working (WoW) with market BE&E groups in execution.
• Lead marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards; enable a cohesive community of practice across Novartis IMI that is scaling knowledge and technology effectively and operating with consistent and reliable executional excellence
  

Commitment to Diversity & Inclusion:

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Minimum Requirements

What you’ll bring to the role:

• 8-10 years + experience in developing or managing marketing automation solutions / software including DAM, CRM, and SFMC to support end to-end business performance, with demonstrated results
• Fluency in lead nurturing, management, and loyalty/adherence in driving connected customer experience
• Proficient in sales and marketing automation systems and integration of the same; includes strong working knowledge of SalesForce Cloud solutions (e.g., SFMC) and preferred partners (e.g., Veeva) and proven experience in DAM, MRM (FUSE/Aprimo) workflow tools and processes (production, MLR, etc.)
• Ability to understand and co-lead the technical platform / capability integrations and requirements process needed to drive a compliant, competitive approach for the enterprise
• Previous Platform / Product Owner experience for complex global organization, preferably healthcare, with demonstrated results and experience in platform strategy and management; ability to deliver solutions against the Agile methodology and to integrate platforms and technologies into core business processes and standards
  

Desirable Requirements

• Ability to act as SME and change champion: marry creative and analytical attributes to ideate and deploy effective marketing automation solutions, standards and governance across IMI
• Possess excellent documentation skills and be able to communicate and summarize with Engineering, IT, Analytics, and Sales Teams. Ability to work collaboratively with business and technology stakeholders with ability to summarize technical requirements for non-technical team members
• Fluent in adjacent or connected digital channels: Sales/MSL engagement, Email, Events, Email/CRM, etc.
  

#transformingforgrowth

Why Novartis?

766 million. That’s how many lives our products touched in 2021 and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.

We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.

We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity, and flexibility. And we can reinvent what’s possible, when we collaborate with courage to tackle the world’s toughest medical challenges aggressively and ambitiously. Because the greatest risk in life, is the risk of never trying! Imagine what you could do here at Novartis

Imagine what you could do at Novartis!

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network

We are Novartis. Join us and help us reimagine medicine.

Division

PHARMA

Business Unit

Division Management

Country

Switzerland

Work Location

Basel

Company/Legal Entity

Novartis Pharma AG

Alternative Country 1

USA

Functional Area

Marketing

Job Type

Full Time

Employment Type

Regular

Shift Work

No

Early Talent

No