Hose & Coupling Marketing Consultant

☞ Caterpillar

View: 178

Update day: 26-03-2024

Location: Genève Genève GE

Category: Marketing / PR

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Job content

Career Area:

Marketing / Sales / Product Support

Job Description:

The Hose and Coupling (H&C) Marketing Consultant will play a critical role in leading Caterpillar’s effort to grow H&C Services with our EAME dealers. This position will lead dealer engagements to communicate the corporate strategy, develop dealer-specific action plans, and support dealers in the action plan execution. The position will be responsible to achieve targeted H&C services growth. This position requires the ability to influence and drive change and execution with dealers.

JOB DUTIES:
  • Lead H&C growth workshops with complex dealers – opportunity analysis, growth target setting, investment and action plan development and execution support.
  • Influence and support dealers to invest in appropriate H&C Services solutions - support dealer business case development.
  • Drive growth results.
  • Coordinate with dealers to understand roadblocks and facilitate incremental support from the enterprise as needed.
  • Provide subject matter expertise to support dealers with playbook implementation, inventory, customer experience, and go-to-market success.
  • Provide on-site training as needed.
  • Document dealer successful practices and support promotion and sharing of success to foster the broader initiative.
  • Develop playbooks, training materials, or other supporting content to enable growth.
  • Willing to travel (40-50%).
BASIC QUALIFICATIONS
  • Bachelor’s Degree.
  • Minimum of 9 years professional experience.
  • Minimum of 3 years of experience with dealer or distribution organizations – sales, operations, or distribution.
  • Proficient in English
TOP CANDIDATES WILL ALSO HAVE
  • Experience with Hydraulics or Hose & Coupling services
  • Caterpillar field rep experience
  • Ability to lead projects and drive results with high autonomy.
  • Experience with global organizations and a global customer base.
  • Experience in the development and commercialization of products or services.
  • Excellent interpersonal and communication skills, including ability to interact with and influence executive leadership.
  • Knowledge of Caterpillar products, aftermarket, and dealer distribution network.
  • Diverse experience outside of Caterpillar in services industries.
  • Proficiency in multiple EAME region languages.

Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status.

At Caterpillar we embrace and promote diversity, we encourage our people to be themselves, this is a place where we succeed on merit.

Please do not hesitate to apply if you feel you have the relevant skills and experience for the role.

Caterpillar is an Equal Opportunity Employer (EEO).

Not ready to apply? Submit your information to our Talent Network here .

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Deadline: 10-05-2024

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