Integrated Marcoms Manager - Gaming

Job content

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. In Consumer Channel Sales & Marketing (CCSM) our purpose is to create value with our partners, to market and sell innovative consumer solutions powered by Windows, Office, Surface, and Xbox. We’re positioned right at the intersection of customers, hardware partners, and channel partners. Our team works with ecosystem partners and internal business groups to drive digital excellence and e-commerce capability, as well as accelerate cloud and subscription adoption. Together, we win by delivering compelling at-home and on-the-go experiences combining intelligent edge devices and services that create Microsoft fans for life.

As a member of our team, you’ll be part of growing a multi-billion-dollar business, charting new areas of innovation, and impacting billions of lives around the world. You also will be a part of a culture centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. If that appeals to you, it’s an exciting time to be here in CCSM.

Microsoft’s Gaming Marketing team is revolutionizing gaming and entertainment. With a rich set of existing products and services like Xbox, Minecraft, and Gamepass, our gaming business is one of the most exciting places to work in technology. We are fortunate to work on products that are loved by passionate fans and customers around the world. Our team develops integrated marketing communications for these products and prides itself on strategies built around earning fans of the gaming experiences we offer. We’re fun. We’re social. We’re interactive. And we’re looking for a passionate, high energy individual. If this sounds like you, join us as we continue to create world-class integrated marketing communications

Responsibilities

• As the Integrated Marketing Manager, they will Strengthen the Xbox brand via fan-centric marketing experiences: Plan and execute thoughtful and impactful through-line-full-funnel-marketing, focused on driving purchase intent, conversion & post-purchase advocacy & consumer lifetime value for Xbox devices, content, accessories, and services.
• Responsible for Integrated Marcom campaign execution across Gaming: consoles, controllers, subscriptions, 1PP and 3PP games
• Management of larger brand programs, projects, and events (e.g., GP Challenge, PGW, Gamescom, Gears Ink)
• Execute Global Ads and Global Media Teams creative and media plans to maximize investments and reach
• Agency management, briefings and verification of delivered media plans, acceptance of activities
• Performance marketing campaigns outside GA funded
• Planning and coordination ATL and digital campaigns w/ publishing partners (e.g., Ubisoft, CDP Red)
• Full coordination, approvals and management of regional partnerships
• Management and execution of global partnership campaigns at a local level (content acceptance, media plan)
• Drive consumer engagement using local consumer insights and market data to develop seasonal, launch, & sustain marketing communications.
• Build consumer awareness for Microsoft Gaming Products & Services by turning cool ideas into reality.
• Understand the creative positioning, key art and video execution, media, advertising, and entertainment.
• Act as cultural ambassador, advocating for local cultures and gaming communities within the market.
• Results and impact orientated with a relentless focus on growing monthly usage and engagement of Microsoft Gaming products and services.
• Landing local marketing efforts with a comprehensive understanding of market dynamics, culture, and local resonance through “always-on, digital first” marketing approaches.
• Managed Owned & Operated Events and Co-Marketing Partnerships efforts.
• Earn fans by creating new gaming experiences for new and evergreen products and services across devices.
• Management of local demand funds to deliver high ROI marketing programs.
  

Lead key opinion leader, pop-culture, influencer, and creator engagement.

Qualifications

• An innovation-driven mind in continuous search for new ways to get consumers engaged and execute disruptive world-class communication projects. Someone curious to leverage testing capabilities and vast data sources to craft powerful strategies and creative platforms.
• Experience in managing brand social media channels.
• Experience in agency/brand relationships building, capable of shaping productive long-term relations with external partners by providing continuous feedback.
• Highly skilled modern consumer marketeer with ability to deeply engage audience targets.
• Proven ability to generate consumer demand and drive monthly active usage across platforms.
• Proven ability to land integrated consumer marketing campaigns across functions/disciplines with a strong digital focus.
• High Digital Marketing IQ: SEO/SEM, social media, Programmatic Ads, Retargeting/Remarketing.
• Ability to set clear and challenging goals for a portfolio of work and pursues them with enthusiasm and passion.
• Excellent communication and presentation skills and capacity for storytelling.
• Leverage analytical skills and business acumen to review and manage budgets, market data, and deal opportunities.
• An entrepreneurial spirit, passionate about building businesses, and thrives within a fast-paced environment.
• A character that exemplifies Microsoft values of respect, integrity, accountability and fostering a diverse and inclusive work environment.
  
  

Qualifications

• 8+ years’ experience in consumer marketing.
• Bachelor’s Degree in Business, Marketing or related field, or related experience. MBA a plus.
• This role requires a marketer with strong business acumen to drive the revenue and unit targets and to be able to stay focused even when dealing with ambiguity
• Strong understanding of overall marketing mix and relevant ROI metrics that demonstrate success.
• A passion for Gaming preferred.
  

Strong virtual team player who can deal with ambiguity and rally different groups around a single purpose to drive business results

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.