Portfolio Manager Petcare (m/f/d)

☞ Mars

View: 177

Update day: 29-03-2024

Location: Baar Zug ZG

Category: Marketing / PR Planning / Projects

Industry: Manufacturing

Position: Associate

Job type: Full-time

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Job content

Join Mars as an Associate and shape a more prosperous future – for your community, for the planet and for yourself. From the moment you come onboard you’ll find endless opportunities to pursue your passions, take on new challenges and explore our diverse business. Work with great managers and other Associates who will help you bring your ideas to life.

At Mars, your tomorrow starts today.

Portfolio Manager Petcare (m/f/d)

The purpose of this role is to drive portfolio innovation, profitability and simplicity using segment catalogues, set pricing architecture as well as optimize working media & ROI on the portfolio. The portfolio includes Cat brands (Whiskas, Exelcat and KiteKat).

Key Responsibilities

  • Lead development of Portfolio plan over three years deploying regional learnings to drive growth (NSV, RSV, HHP, market shares) and value creation (mix, MAC) across the cluster
  • Set 3 year SKU plan for given area of responsibility
  • Map out share wins/losses over three years to establish Mars growth corridor as part of the Business of Tomorrow planning process
  • Analyze market/segment/battlefield data to identify Portfolio opportunities and/or competitive threats. Prepare portfolio initiatives related to the agreed long term growth platforms
  • Accountable for the SKU list for given portfolio – including portfolio complexity, channel specific items, innovation/renovation programme
  • Manage initiatives through the stage & gate process including post-launch evaluation of innovations to capture key learnings and correct performance
  • Manage regional process related to portfolio changes
  • Attend regional calls and share regional strategies/best practices within the cluster
  • Lead flywheel analysis as part of annual planning process and ad hoc as required
  • Works in close partnership with Category and Activation Teams to develop powerful Trade Stories for key Portfolio initiatives
  • Plan Media through ICP process with ROI; manage and optimize advertising budget

Qualifications

  • Bachelor/Master´s degree in Economics or similar education
  • 2-4 years of professional experience in Marketing / Customer Marketing, preferably in the FMCG area
  • Pronounced entrepreneurial thinking and acting as well as strong analytical skills
  • A high degree of Action orientation and a focus on results
  • An open minded personality who is eager to learn and develop
  • Fluent in German and English is a must, further language skills in French are a plus

Are you excited for a new challenge?

We are looking forward to receive your online application!

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Deadline: 13-05-2024

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