Portfolio Manager Petcare (m/f/d)

☞ Mars

View: 205

Update day: 29-03-2024

Location: Zug Zug ZG

Category: Sales Marketing / PR

Industry: Food Beverage Services Beverage Manufacturing Manufacturing

Position: Mid-Senior level

Job type: Full-time

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Job content

Job Description

The purpose of this role is to drive portfolio innovation, profitability and simplicity using segment catalogues, set pricing architecture as well as optimize working media & ROI on the portfolio. The portfolio includes Cat brands (Whiskas, Exelcat and KiteKat)

What are we looking for?
  • Bachelor/Master´s degree in Economics or similar education
  • 2-4 years of professional experience in Marketing / Customer Marketing, preferably in the FMCG area
  • Pronounced entrepreneurial thinking and acting as well as strong analytical skills
  • A high degree of Action orientation and a focus on results
  • An open minded personality who is eager to learn and develop
  • Fluent in German and English is a must, further language skills in French are a plus
What will be your key responsibilities?
  • Lead development of Portfolio plan over three years deploying regional learnings to drive growth (NSV, RSV, HHP, market shares) and value creation (mix, MAC) across the cluster
  • Set 3 year SKU plan for given area of responsibility
  • Map out share wins/losses over three years to establish Mars growth corridor as part of the Business of Tomorrow planning process
  • Analyze market/segment/battlefield data to identify Portfolio opportunities and/or competitive threats. Prepare portfolio initiatives related to the agreed long term growth platforms
  • Accountable for the SKU list for given portfolio – including portfolio complexity, channel specific items, innovation/renovation programme
  • Manage initiatives through the stage & gate process including post-launch evaluation of innovations to capture key learnings and correct performance
  • Manage regional process related to portfolio changes
  • Attend regional calls and share regional strategies/best practices within the cluster
  • Lead flywheel analysis as part of annual planning process and ad hoc as required
  • Works in close partnership with Category and Activation Teams to develop powerful Trade Stories for key Portfolio initiatives
  • Plan Media through ICP process with ROI; manage and optimize advertising budget
What can you expect from Mars?
  • Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.
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Deadline: 13-05-2024

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