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Project Manager Digital Marketing Platforms (m/f/d)
View: 199
Update day: 24-04-2024
Category: Planning / Projects IT - Software
Industry: Banking Insurance Investment Management
Position: Entry level
Job type: Full-time
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Job content
Are you passionate about building engaging end-to-end digital experiences that top the benchmark? Then join us and shape the digital future of insurance! At Generali Switzerland, the Digital Marketing team is looking for a talented Project Manager to sustain the growth of our platforms: Website, App, and CRM.What to expect
- You act as the single point of contact for IT & Development
- You gather business needs from all marketing teams, turn them into concepts and requirements, make sure they are properly designed, tested, and implemented across the different platforms (CMS, App, CRM)
- You design our roadmap and manage the product backlog in close collaboration with CRM, Digital Campaigns, the Head of Customer Journey, and the newly created Digital Transformation area
- You take the lead of our content management operation and our small CMS team, making sure the content plan is executed on time and according to standards
- You analyze existing digital properties using Google Analytics
- You design optimization concepts that keep improving engagement and conversion rates
- University degree in marketing, communications, or computer science; Human-centered design or human-computer interaction is an advantage
- At least 2 years of professional experience in the areas of digital project management – in an agency, start-up or corporate
- Ability to analyze and understand user requirements and translate them into mockups
- Strong communication and stakeholder management skills
- Well versed in at least one web analytics suite
- Fluent English, preferably also German
Soodmattenstrasse 10, 8134 Adliswil
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Deadline: 08-06-2024
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