Product Marketing Manager Surgical

Role Purpose

Responsible for the execution of marketing plans and programs with the key stakeholders (surgeons, cardiologists, and patients). Manages relationships with global marketing, sales managers and cross-functional stakeholders. Initiates the development and management of: i) product strategies in Europe ii) dedicated omnichannel campaigns

Job Functions

I. Plan and execute measurable online promotional campaigns (therapy development) for a key Surgical portfolio, aligned to strategic & operational business objectives:

• Lead and manage digital campaigns implementation processes.
• Develop phased message development, delivery, implementation.
• First party data and customer relationship management platforms leverage (SFDC).
• Manage the segmentation of markets and stakeholders.
• Identify and report compelling metrics to top management
  

II. Launch and manage products in the EU market:

• Analyze the landscape
• Build relationships with key opinion leaders (KOL) and Edwards cross-functional team to inform product plans
• Develop and implement the go-to-market strategy: positioning, pricing, distribution, promotion
• Approve materials, support sales force training and localization of messaging and collateral
• Lead product presence at relevant internal and external meetings

III. Gain credibility with the commercial team by being the point of contact for field requests

IV. Establish him/herself as the product and campaigns owner with internal stakeholders

V. Contribute to development of Edwards Surgical EU & Marketing Plan.

Education/Experience

• Bachelor’s degree
• 3-7 years relevant work e xperience working in marketing required; sales and/or healthcare industry experience is a plus, but not a pre-requisite

Required Skills

• Expertise and experience in Data action plan management & analytics and digital media management
• Expertise in product management
• Strong written and verbal communication skills, as well as interpersonal relationship skills including ability to interact professionally with all organizational levels
• Excellent problem-solving , critical thinking, and investigative skills
• Ability to manage competing priorities in a fast paced environment
• Availability to travel up to 20%