Sr Dir, Marketing and Strategy

Conteúdo do emprego

Edwards Lifesciences is looking for a EU Senior Director Strategy and Marketing. If you are passionate by serving patients and by integrating artificial intelligence in Healthcare, then join us, so that together, we make this vision a reality by delivering patient-focused innovations to improve the quality of care through predictive algorithms and break-through technologies.

This role requires strategic leadership and management experience to lead a team of marketing professionals to drive therapy development in alignment with the strategic imperatives. Accountabilities include lead and guide new product launches excellence as well as other marketing programs to drive innovation. This role involves change management to plan and lead the digital marketing transformation and leverage multi-channel programs and campaigns in Europe.

Success requires developing and empowering the team, engaging their passions, as well resilience, high level of energy to shape the future and the ability to forge partnerships with diverse and numerous international and cross-functional teams globally.

Key Responsibilities:
Cultivate an inclusive environment, with a robust strategic talent development plan in alignment with functional growth strategies and responsibility for the desired culture of the department.

Plan and direct region strategic and marketing activities including prioritizing and selecting appropriate projects with overall responsibility for meeting business objectives. Set overall regional marketing strategy and provide input to Global Marketing Strategy.

Lead and guide excellence in product launches and in digitalization such as omnichannel platform and campaigns.

Direct activities with overall departmental responsibility of developing systems, planning, staffing, budgeting, managing expense priorities, recommending and implementing changes to methods, through several direct reports that may include people managers and/or high-level individual contributors.

Mitigate/eliminate risk, direct and communicate highly complex strategies which includes negotiations with internal and external parties for multiple complex concurrent major products, campaigns, launches, programs, and initiatives.

Develop key relationships with global marketing leaders and business unit executive leaders including; Sales SVPs, Regional SVPs, Cross Functional SVPs.

Develop and deliver executive level communication.

Develop plans and deliver results in fast changing business and regulatory environments.

Education and Experience:
Bachelor’s Degree in related field is required , Master of Business Administration is preferred

People leadership experience with demonstrated ability provide coaching and feedback, including responsibility for all employee actions including attracting, developing, and retaining talent and partnering with HR on all aspects of talent leadership

Solid track record of strategic marketing / therapy development experience and excellence in product launches

Excellent track record and understanding of all digital channels, development and execution of complex digital marketing strategies. Up to date with the latest trends and best practices in digital marketing and measurements

Excellent understanding of the full marketing mix

Expert understanding of related aspects of market share, pricing, ASPs, competitive dynamics

Expert knowledge of financial mechanism that relates to marketing including forecasting, expense budgeting and management, purchase order compliance and processing, and 3rd party vendor compliance management.

Expert in developing and integrating metrics into the projects and operations that clearly demonstrate the value of marketing to the business and senior leadership

Expert understanding of marketing content approval processes and systems, regulatory guidelines and legal boundaries

Strong interpersonal, communication and negotiation skills with the ability to influence and collaborate with multiple stakeholders in an international environment

Drive for results and advanced leaderships skills with ability to thrive in a fast-paced and dynamic work environment.

High result orientation combined with strong project management skills

Experience working in a regulated medical device industry preferred

Fluent English, other language are a plus, especially French and German

Additional Elements :
Reports to the Senior Vice President Critical Care Europe, based in Nyon, Switzerland.

Position is located in the regional Headquarters in Nyon, Switzerland.

Must be willing to travel about 50% in Europe and USA (CA - Irvine).

Must be self-motivated and goal-oriented.

Must be willing to work at fast pace with high level of engagement.

Works well in a multicultural business environment.

About Edwards Lifesciences

Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world’s leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 18,500 individuals worldwide.

For us, helping patients is not a slogan - it’s our life’s work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.

COVID Vaccination Requirement

Edwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in countries where it is prohibited by law to impose vaccination. In countries where vaccines are less available, or other requirements exist, we may institute alternate measures that optimize patient safety and healthcare provider safety, which may include regular COVID testing or specific masking requirements.

For United States Applicants Only:
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
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