Global Account Marketing Manager/Lead

Job content

Description

Are you looking for a unique marketing opportunity?

Join us at this very exciting time in the FNZ journey.

We are looking for a dynamic Head of Account Based Marketing to join the Group Marketing team.

You will work closely with the Sales organization to identify strategic accounts and create personalised marketing campaigns to build awareness, drive penetration and uncover new revenue opportunities.

You will be responsible for the strategy, creation and execution of the overall ABM programme and you will harness your commercial insight to define and lead our ABM strategy in support of a defined group of focus accounts. You will operate and influence internally and externally at a senior level and guide and shape the thinking and approach of our sales directors.

This role requires a strong background in developing and managing integrated, highly customized, one-to-one marketing campaigns and programs including messaging/content, display/social advertising, email, direct mail, live and virtual events. You will also have a strong commercial mindset and knowledge of the wealth management technology sector.

We’re looking forward to meeting you!

More Specifically You’ll

• Translate sales objectives (both opportunity-based and relationship-based) into objectives and project plans for marketing support.
• Create and execute multi-touch account-based marketing plans that focus on demand generation and deal acceleration within our most strategic accounts.
• Provide ongoing data and insights on strategic accounts and contacts within these accounts.
• Support sales leadership in selecting the most appropriate candidate accounts for one-to-one (large account) marketing execution.
• Educate sales leadership on the potential role of marketing within global/strategic accounts.
• Developed tiered portfolio of marketing offerings that can be deployed in 1 to few and 1 to many accounts coverage models.
• Develop reusable methodology and frameworks that can be leveraged by peer teams.
• Focus on development and implementation, jointly with sales, on pipeline creation and acceleration programs for targeted accounts and contacts.
• Focus on the buyers’ journey and selected personas. Demonstrate insights into content and tactic preference, by persona, mapped to sales stages to deliver the right program and content at the right time.
• Work with sales to identify and enhance gaps in key personas and contact information within the key target accounts.
• Evaluate, select and manage third party vendor relationships related to ABM.
• Identify opportunities within top accounts via predictive analytics and intent tools to target the right individual, line of business, division in your ABM plans.
• Interface with the FNZ stack. Leverage these technologies to amplify our message in your 1/1 ABM plans. Rationalize the data from these tools to ensure 1/1 ABM campaigns, programs and tactics are driving responses, engagement and pipeline.
• Implement a social selling program.
  

What Type Of Person Are We Looking For

• Extensive experience in B2B Marketing within the financial services and/or software market. (ESSENTIAL)
• Proven track record with account based marketing initiatives and success impacting pipeline growth.
• Strong executive presence and ability to collaborate with and influence other leaders.
• Ability to manage senior level relationships and drive strategic discussions.
• Strong working knowledge of the marketing technology landscape of B2B and account-targeted platforms and tools.
• Proven success in complex and variable ABM execution using automated and innovative technologies through inbound and outbound channels.
• Aptitude and passion for both strategy formulation and program execution.
• Previous sales experience a plus.
• Experience with social selling.
• Experience developing and executing integrated marketing campaigns.
• Excellent interpersonal, presentation and writing skills.
• Ability to engage and leverage internal resources cross-functionally, with experience of working closely with a sales organisation.
• Excellent communicator and collaborator; understands how to build organisational support across multiple functions within the company.
• Extensive experience in working with large sales teams and proven ability to perform in a complex, matrixed organisation.
• Deeply analytical and data-driven approach to demand generation and opportunity acceleration with the ability to track and report on long-term and complex campaign performance metrics.
• ITSMA qualification/training desirable.
• Microsoft dynamics experience desirable.
• A very, very good sense of humour.