Marketing Communications Manager

Nobel Biocare is an innovation leader in the field of implant-based dental restorations. We offer a dynamic and inclusive environment that fosters creativity and collaboration within our global workforce. We strive to provide the highest-quality implant solutions and workflows, enabling our customers to deliver optimal patient outcomes, while fostering practice growth. We embrace our position as a leader in the premium segment and uphold the highest standards in the dental industry. With a commitment to developing our talented workforce, Nobel Biocare is a great place to build your career. For more information about Nobel Biocare, visit www.nobelbiocare.com

Job Description:

Works on the planning, implementation and development of new marketing ideas for partners and clients. Supports communications projects in the areas of advertising and promotional programs, public relations and trade shows, including Internet-based communications. Participates in the development of plans for product promotion in support of marketing objectives. Prepares materials for internal and external presentations on products, business plans and management communications.

• Lead and communicate market positioning in cooperation with the FOR team, board of trustees and councils
• Develop promotional marketing strategy (including communications plan, channel strategy, campaign mix, tactical plan) to gain visibility of FOR mission and strategic projects and to grow the FOR online community & Social Media channels
• Develop messaging and promote FOR content & activities through the various online and offline channels, including Social Media, Search Engine and Display Advertising, eMail and internal channels
• Define and manage the creation, development, deployment and maintenance of key digital marketing assets and marketing materials, on-time & within budget
• Lead internet marketing activities (paid search and social media strategy)
• Develop and execute communications plan & campaigns to promote FOR and FOR projects internally and externally, and adapt/roll out to regions and countries
• Manage content creation and writing & publication of news, editorials and blog articles & videos on FOR platform, with dental magazines, the media and external channels
• Plan and organize event promotion, FOR booth & marketing activites at virtual and live congresses & FOR meetings
• Execute joint promotions with strategic partners
• Manage and implement brand guidelines and design

Job Requirements:

KNOWLEDGE, SKILLS & EXPERIENCE

• Knowledge of Online-Marketing channels, with proven experience in a multi cultural and international company.
• Structured, results-oriented and to work independently as well as high degree of initiative with the ability to set priorities
• Flexible and adaptable to a fast moving international virtual working environment

Critical Skills/technical know-how:

• Facilitation skills, consensus building and cooperation within cross functional teams; a team player
• Outstanding communication skills, oral and written, with cultural sensitivity to diverse audiences
• Good networker with internals and externals and proven ability to influence without formal authority
• Proven IT skills (MS Office, internet, new media, social media)
• Native speaker level English with very good copywriting skills

Critical Experience:

• Experience in online marketing management with specific knowledge of social media, paid search and capability to build strategic marketing campaigns.
• Experience with digital asset management and marketing systems
• Customer oriented mind, with proven track of achievement of translate customer needs into deliverables

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Operating Company:

Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista’s internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.