Marketing Specialist

☞ Caterpillar

View: 112

Update day: 25-04-2024

Location: Genève Genève GE

Category: Legal / Contracts Marketing / PR

Industry:

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Job content

Career Area:

Marketing / Sales / Product Support

Job Description:

Your Impact Shapes the World at Caterpillar Inc.

When you join Caterpillar, you’re joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

What will Caterpillar do for you?

From day one, you’re set up to thrive at Caterpillar: helpful training, relatable mentors, global experience, competitive salary package, work-life balance and the growth opportunities you expect with a Fortune 100 company.

You power our success and we are committed to empowering yours. After all, when your work can impact the entire world, it’s important to do work that matters.

Job Duties

As a Marketing Consultant, you will be in a specific customer segment (Retail, Core, Managed Accounts)/customer labor profile area (Do-it-myself, Work-for me, work-with me) for Condition Monitoring solutions. Expertise may be in a customer segment and/or in a commercial channel activation support for service or parts solutions. You’ll demonstrate creativity, foresight, business judgement and outstanding machine application or marketing/distribution knowledge along with the sensitivity to customer financial impact.

  • Develop applications experience, life cycle cost knowledge of dealers’ and customers’ application, industry and marketplace need

  • Provide support in areas covering new product introduction (NPI), market, and distribution needs to stimulate breakthrough solutions that would help in market leadership

  • Provide requirements for new Condition Monitoring leads commercialization and share this expertise with business unit management

  • Communicate effectively across product, industry, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations

Basic Qualifications:

  • Bachelor’s degree

  • 5+ years’ experience in content marketing, product marketing, digital channel activation, CX/UX, sales training

Desired Skills/Experience:

  • Industry knowledge and excellent communication skills

  • Ability to persuade others on new methods of equipment application, new technology and distribution methods

  • Prior field rep or marketing rep experience

Additional Details:

  • Travel: up to 15%

  • Geographic Responsibility: Part of a global team, but will have regional responsibility

  • Primary Interface: Divisional Mgrs., Dealer VPs, & Customers/Corp. Accounts

  • Domestic relocation assistance is available

  • ISE assignment is not available

Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status.

Caterpillar is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Caterpillar is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit https://www.caterpillar.com/en/careers/why-caterpillar.html

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Please do not hesitate to apply if you feel you have the relevant skills and experience for the role.

A valid Swiss work permit or Swiss or EU-25/EFTA citizenship is required for this position.

#LI #hiring

Relocation is available for this position.Visa sponsorship available for eligible applicants.

Caterpillar is an Equal Opportunity Employer (EEO).

Not ready to apply? Submit your information to our Talent Network here .

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Deadline: 09-06-2024

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