Product and Marketing Strategy Manager

Career Area:

Job Description:

Are you passionate about customer success?

Caterpillar provides services to our customers far beyond the initial equipment sale. We leverage connected equipment and our decades of application expertise to enhance customer performance. Caterpillar’s Construction Industries Service Division (CISD) exists to support enterprise efforts to deliver value-added services to customers. By enhancing customer value, Caterpillar and our dealers create the opportunity to profitably grow our businesses while reducing the impact of market cycles.

Services is where we are investing our time, talent, and money because they drive value for our customers, our company, and our dealers. If you have a passion for helping customers succeed and want to be part of growing services, now is a great time to join CISD.

JOB PURPOSE:To serve as a senior consultant at Caterpillar and subject matter expert in a specialized parts and service marketing field or specialty area where decisions and recommendations are made for strategic advantage and Services Growth.

JOB RELATED STATISTICS:

Geographical Responsibility: Global

Primary Interfaces: Parts & Machine Product Groups, Corporate Parts & Service Marketing Groups, Regional Parts & Service Marketing Groups, Regional District Offices, Industry Groups, Dealers, and some direct customer interface.

JOB DUTIES:As a Product and Marketing Strategy Manager – Wear for Construction Industries with a focus on Undercarriage components and Ground Engaging tools, you will serve as the expert responsible for the development and execution of specialized initiatives to drive profitable parts and service revenue and POPS growth. The role of this assignment is that of an individual contributor who has established a reputation as an expert in a specific parts and service marketing field. Assignments/projects are complex and strategic in nature.

Leadership skills and the ability to sell ideas are fully developed. As an individual performer or as the project leader of a generally small group/task force of technical or marketing people a reputation as an expert begins to develop. Must communicate effectively across product, industry, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations. Proven leadership in innovation of new or improved ideas/processes is key to this role, along with the execution to the market.

Work across various functional business units to achieve parts & services objectives and work with global partners along with districts, dealers, and customers to implement services marketing activities and drive parts growth.

Duties may include:

• Represent aftermarket Voice of Customer (VOC) & Voice of Dealer (VOD) & contribute to the Enterprise Component Strategy (ECS) projects

• Collect and prioritize Unmet Customer Needs, with a focus on where we lose and the reasons why

• Document and Disseminate Aftermarket Critical Customer Requirements, in support of parts & services development, throughout the Wear Component lifecycle in the Construction Industry segment

• Define optimal set of aftermarket solutions for each machine and/or product, considering Total Cost of Ownership (TCO) requirements

• Work with Machine and Component Product Groups to ensure aftermarket Parts & Service NPI deliverables are met

• Along with Service Marketing, develop customer messaging – key attributes and value proposition

• Develop Dealer Aftermarket Parts & Services Sales Training – Content & delivery methods

• Drive resolution of Leadership Table Dependencies

Must have ability to work with people from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences. Good human relations skills are required to develop a collaborative, cooperative work relationship with others inside and outside the business unit. Generally, requires extensive travel (50%+) to understand regional or worldwide business conditions. Incumbent has previous expertise within government agencies, national associations, dealers and/or customer groups.

Basic Requirements:

• College or University degree OR 5-10 years of Undercarriage and/or Ground Engaging Tools parts marketing, Undercarriage and/or Ground Engaging tools product and/or field experience.

• Candidate must demonstrate Caterpillar’s values of Integrity, Commitment, Excellence and Teamwork

• Strong communication skills

• Self-starter and team player

• Ability to travel (25-35%)

Top Candidates Will Also Have:

• Broad business background, specific long-term product or industry knowledge and excellent communication skills.

• Ability to build strong relationships with various stakeholders at all levels

• Ability to deal with sensitive issues, mentor, and coach, and/or persuade others on new methods of equipment application, new technology and distribution methods.

• Strong communication, presentation, and training skills

• Proficiency in data analysis

• Accomplished in the use of business tools for communicating ideas

• Strong project management skills

Additional Information:
Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status.

At Caterpillar we embrace and promote diversity, we encourage our people to be themselves, this is a place where we succeed on merit.
Please do not hesitate to apply if you feel you have the relevant skills and experience for the role.

Relocation is not available for this position.

Caterpillar is an Equal Opportunity Employer (EEO).

NB. The panel cannot make assumptions when shortlisting therefore please demonstrate your qualifications and experience on your CV relevant to the criteria outlined.

Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting.

A valid work permit is required for this position.

Caterpillar is an Equal Opportunity Employer (EEO).

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