Web Merchandiser Europe (eCommerce) - 10 months Fixed-Term contract

OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.

At Columbia, we’re as passionate about the outdoors as you are. And while our gear is available worldwide, we’re proud to be founded and headquartered in the Pacific Northwest region of the United States, where natural wonders are our playground.

Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: “It’s perfect. Now make it better.” As pioneers of relentless improvement, we are constantly evolving.

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in you.

ABOUT THE POSITION

This position is a Fixed Term contract covering a Maternity leave for 10 months (December 2021 to October 2022).

As a Web Merchandiser, your role is responsible to implement the seasonal collections for both Columbia & SOREL brands, and optimize merchandising of the collections in order to maximize conversion, sales and profitability of the European online business (20 websites across 10 countries)

HOW YOU’LL MAKE A DIFFERENCE

• Lead seasonal update and implementation of all products (product copies, product pages attributes, technologies, product & lifestyle pictures, technical information, category assignment…).
• Manage the Lifestyle / In studio / Product Pictures need per season and coordinate the Photo Shooting with the US team to cover all the EU picture needs.
• Manage day to day update of products and category pages.
• Leverage Salesforce Commerce Cloud capabilities over all aspects of site merchandising and optimization to achieve target KPIs.
• Analyze sales, returns and site analytics reports to identify opportunities on a weekly/monthly basis to improve user experience, achieve sales objectives and increase conversion.
• Identify merchandising opportunities to drive revenue.
• Plan, test and refine product listings, site search filtering and categorization tactics that facilitate efficient search, prioritization of key concepts, and reinforce a positive brand experience.
• Build and nurture relationships with Buying, Digital/Brand Marketing, Copywriting, Content, Product Merchandising, Consumer care service, to get all needed information to ensure successful product and site experience.
• Build and leverage relationships with US teams to share practices and common processes, to request technical support, and to contribute to the implementation of new functionalities of the website.
• Work closely with the Content team by following marketing initiatives, to create engaging and relevant landing page / email experiences (providing the right products to push, by creating the right category pages)
• Manage AB tests to optimize user experience and conversion rate.
• Benchmark other web sites to propose improvement and best practices.

YOU HAVE

• Bachelor’s degree in Business, Merchandising or Marketing
• 3-5 years of experience in international website merchandising or ecommerce background (mandatory)
• Experience working with FMCG such as: fashion, consumer goods and sportswear experience (apparel, accessories, and footwear) would be preferred.
• Strong interest for outdoor sports like Hiking, Skiing, trail running etc.. and a passion for the Columbia brands.
• Oral and written fluency in French and English is mandatory. Another EU language is a plus
• Experience with SFCC or other Ecommerce Platform (Magento, etc)
• High Proficiency in Microsoft Excel and web tools
• Graphic design skills would be a plus (Photoshop, Illustrator)
• Experience with Adobe Analytics would be a plus

YOU ARE

• Available to start a new role in Geneva as of December 1st, 2021.
• Strong web culture, technologies, e-marketing, Social, SEO…
• Details and Product oriented
• Customer experience focused
• Excellent problem-solving skills – able to identify, analyze and propose solutions to technical and business issues
• Strong organizational, multi-tasking and time management skills
• Ability to conceptualize, scope, and execute projects to strict deadlines
• A demonstrated ability to work as a team player
• Excellent verbal and communication skills

Columbia Sportswear Company celebrates diversity, supports inclusiveness, and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we’ve been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who’s found that the greatest adventure starts with joining a company that strives to do the right thing.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position’s scope and function in the company.